Entrepreneurship: New Venture Creation

Lecturers

Georg von Graevenitz, PhD
Andy Goldstein

Course Description

The new lecture “New Venture Creation” will provide a broad coverage of the challenges involved in (high-technology-) entrepreneurship. It is structured in four parts:
Part 1 will deal with core issues involved in deciding to pursue an entrepreneurial vision and with the characteristics that are vital to success from the very beginning.
Part 2 examines the major strategic decisions entrepreneurs have to take, such as, how to balance risk and return? How to protect intellectual property?
In Part 3 the operational and organizational challenges of entrepreneurs are discussed.
Part 4 deals with financial planning, funding strategies, including negotiations with investors, contractual issues and exit.

“New Venture Creation” provides an action-oriented approach to the subject through the use of examples and exercises. The concepts are illustrated with examples from the early stages of well known firms like Microsoft, Google and Starbucks. Numerous video clips with comments by entrepreneurs, investors and teachers highlight specific sections and cases. One case study about an actual biotechnology firm, AgraQuest, runs from one session to the next.

At the same time the most valuable entrepreneurship theories from some of the world’s leading scholars, educators and authors are integrated, thus providing an ideal balance between theory and practice.

Course language is English.

Target Participants

In the winter semester of 2011-2012, "Entrepreneurship" is open to LMU BWL diploma and master students (NOT to BWL bachelor students) and also for students of other faculties as part of the  LMU Entrepreneurship Excellence Program.

Course details

Please see the course homepage on the INNO-tec website.

Place: Geschwister-Scholl-Platz 1 (LMU Hauptgebäude), Raum E216

Time: every Tuesday, 8:30 - 10:00

Application

To apply for the course, please write an email to Georg von Graevenitz (graevenitz@lmu.de) with your name, your matriculation number, your aimed final degree and the number of terms of studying until Monday, October 17th, 2011.