Entrepreneurship and Growth Management (EGM)

In cooperation with the Institute for Innovation Research, Technology Management and Entrepreneurship (INNO-tec).

Lecturers

Andy Goldstein (course leader)
Michael Natterer (INNO-tec)

Course Description

The seminar "Entrepreneurship and Growth Management" (EGM) focuses on the skills and knowledge required by entrepreneurs to expand their young companies. The necessary backgrounds in finance, marketing, sales and strategy are introduced in class and in readings. These concepts are further illustrated by seasoned entrepreneurs sharing their experience with the class. Students work in small teams with high-tech companies on a real-life project with the goal to "identify, initiate, follow up and hand over" a new sales channel and marketing opportunity for an existing product of that company. Teams present their first thoughts and final recommendations in class and gather their findings in a comprehensive project report. The project work and class participation are the basis for student evaluation.

Course language is English.

Target Participants

In the winter semester of 2011-2012, "Entrepreneurship and Growth Management" is open to all students of the European Master in Management program studying at the LMU München as well as to LMU BWL diploma and master students as well as for students in the LMU Entrepreneurship Excellence Program.

LMU Entrepreneurship Excellence Program

EGM is part of the Excellence Track of the LMU Entrepreneurship Excellence Program.

Credit Points

Successful students in the EMM program receive 6 ECTS. Successful LMU BWL diploma and master students receive 3 credit points that they can count as SBWL or ABWL (electives only) points.

Evaluation

The project work and class participation are the basis for student evaluation. Students in the European Master in Management program must also take a final written exam at the end of the semester. Project details and team work requirements will be introduced in class. Important: Attendance is required at all EGM courses, at two company visits and at one extra lecture (LMU EC’s "Leading Entrepreneurs" series) during the semester.

Application

Students in the European Master in Management program are automatically enrolled in the class and do not need to apply.

To apply for this course, students must fill out this application form and send it with the required documents per email to Michael Natterer. Applications must be received by October 14th. Note that the number of seats being limited, participants are selected based on their application profile.

Course Details (subject to modifications)

EGM1: Being an Entrepreneur in Young and Established Corporations

Wednesday, October 26th, 2011, 08:30-12:00; Kaulbachstrasse 45, room 004 (ground floor)

Visit at project partner company Aligia

Wednesday, November 16th, 2011, time slots according to EMG1 slides

EGM2: Entrepreneurial Marketing and Technology Commercialization

Wednesday, November 23th, 2011, 08:30-12:00; Kaulbachstrasse 45, room 004 (ground floor)

LMU EC "Leading Entrepreneurs" Lecture Series

Thursday, December 8th, 2011, 18:00-19:30; Geschwister-Scholl-Platz 1, HGB, M 018

EGM3: Mid-term Presentations & Managing for Profitability and Controlling Firm Growth

Wednesday, December 14th, 2011, 08:30-12:00; Kaulbachstrasse 45, room 004 (ground floor)

EGM4: Strategies for Expansion: Internal and External Growth

Wednesday, January 18th, 2012, 08:30-12:00; Kaulbachstrasse 45, room 004 (ground floor)

EGM5: Downsizing and Dealing with Failure

Wednesday, January 25th, 2012, 08:30-12:00; Kaulbachstrasse 45, room 004 (ground floor)

EGM6: Final Team Project Presentations

Wednesday, February 8th, 2012, 08:30-12:00; Kaulbachstrasse 45, room 004 (ground floor)

Presentation to the Project Partner Company Aligia

Wednesday, February 22th, 2012, time slots to be arranged individually

EGM7: Final Written Exam (only EMM)

Wednesday, February 22th, 2012, 09:00-10:00; Kaulbachstrasse 45, room 004 (ground floor)

Attendance is required at all EGM courses, at two company visits and at one of two extra lectures (LMU EC’s "Leading Entrepreneurs" series).