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easyfund

Name of the founders:

Andreas Jagdhuber
Stefan Grothkopp
Nicolas Reis

Company name:

Altruja GmbH

Brief description of the business idea:

Altruja is currently developing an online-fundraising software targeted at charities (e.g. UNESCO, UNICEF). In addition, it might be an interesting product for other money-raising organizations like universities, clubs, political parties, alumni organizations, etc.

The online-software is integrated into the website of the customer (e.g. charity). It enables fundraising organizations to reach new donors and increase their donation volume exponentially. Also, the acquisition of new donors is cheaper and, the processing of the donations gets more efficient (e.g. online contribution receipt).

Event organizers, celebrities and companies can support charities by encouraging their participants, fans, and employees to participate at the fundraising-campaign. Personalizing a fundraising page they can address their colleagues, friends, families to support the campaign financially. The participants can win prices if they are one of the most active and successful fundraisers. Also, the software enables competitions and incentivizes fundraisers with the integrated point system.